Meet Erin!! Avatar

Meet Erin

•  28 Year old Stay-At-Home-Mom
• Married, 2 young children
• Oilfield Wife whose husband is away for most of the month
• Loves animals, has pets of her own
• Yo-yo dieter but hates Quick Fix pills & wraps
• Always been "Skinny-fat" but just wants to tone up and lose 5-10lbs of baby weight
• Researches everything because she loves knowing specifics and understanding how things run
• the person people come to for advice and honesty about things because she never responds with judgement or malice
• loves when she can have girls nights out with her friends who she doesn't get to see very often due to her incredibly hectic schedule
• Loves to curl up on the couch with a good romantic comedy or horror movie and a homemade facial pack to unwind
• enjoys working out but lacks the energy or ability to stick to dedicated workout times because of her unpredictable schedule
• Puts her own health and wellness on the back burner because she feels guilty for spending money on herself that could be used for the family instead
• Wants to contribute to the family financially but can't find a day job that would bring in more $$$ than it would cost to pay for Childcare
• Husband believes MLM companies are all scams and do not work so he does not support her when she brings up interest even after she does the research

Avatar Assignment

Alright so I am constantly undergoing ways to improve myself and my Fitness Coaching.  I am in a January group designed specifically to target this purpose.  One assignment we were challenged to do was create an Avatar of who we want to represent so we can attract people like US!!  And so we can create content that is designed to help others like us as well by branding our own style of business.

Step 1. Make a list of characteristics
Ideas: Age, single/married, kids?
Hobbies?
Likes/interests?
Personality Type (shy, outgoing, motivated?)
Be as specific as possible!

2. Create a Visual!
3.Read This Daily!  Create Videos, Blog, or Facebook Posts that will relate and/or help your ideal customer.

An elite coach told us that if we want to genuinely connect with our customers than to LASER focus on the type of person we COMPLETELY relate to and love helping!  Working with a wide variety of people certainly broadens our horizons and adds new perspectives but the majority of coaches have the best time doing their jobs when customers are so similar to them.

Give it a shot!!