Alright so I am constantly undergoing ways to improve myself and my Fitness Coaching. I am in a January group designed specifically to target this purpose. One assignment we were challenged to do was create an Avatar of who we want to represent so we can attract people like US!! And so we can create content that is designed to help others like us as well by branding our own style of business.
Step 1. Make a list of characteristics
Ideas: Age, single/married, kids?
Hobbies?
Likes/interests?
Personality Type (shy, outgoing, motivated?)
Be as specific as possible!
2. Create a Visual!
3.Read This Daily! Create Videos, Blog, or Facebook Posts that will relate and/or help your ideal customer.
An elite coach told us that if we want to genuinely connect with our customers than to LASER focus on the type of person we COMPLETELY relate to and love helping! Working with a wide variety of people certainly broadens our horizons and adds new perspectives but the majority of coaches have the best time doing their jobs when customers are so similar to them.
Give it a shot!!
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